Vamos a mais dicas bem práticas para você aprender, de verdade, vocabulário de inglês usado no mundo dos negócios – o tal do Business English.
Seja para passar numa entrevista em inglês ou atuar numa multinacional, essas são algumas das expressões mais comuns que você pode usar para se expressar like a boss!
Navegue pelos tópicos
Como realmente aprender frases para que você possa usar elas de verdade?
- Sempre tente aprender novas frases em contexto (nunca sozinhas), então aprenda vocabulário e frases de material autêntico de negócios, tais como artigos e notícias em inglês.
- Tire vantagem do chunking, processo no qual o cérebro une informações em módulos e aprenda novas expressões através de expressões similares, seus sinônimos e antônimos.
- Use a aprendizagem ativa, aprendendo através da fala e da escrita, assim como a aprendizagem passiva, através da leitura e da escuta.
- Revise suas novas expressões: use o termo ou expressão por pelo menos três vezes em três dias diferentes.
Muitas pessoas ficam presas no aprendizado do inglês, demorando muito mais tempo para evoluir, simplesmente por não saberem como aprender frases e vocabulário com eficácia.
Agora vamos à uma historinha
I recently ventured into the world of business by starting up my own small business.
I began by trying to carve out a niche for my new service that I was offering and developing a brand around my niche service.
In order to get my small business off the ground, I first needed to go through a lot of red tape(registering domain names, applying for a tax number and so on).
Once I got the ball rolling and I had my first few clients, I really started multitasking. I found that I had to become the marketing, sales, coffee maker and product manager all in one.
I didn’t have access to expensive state of the art video cameras, microphones or a recording room, so I needed to be sure that to go the extra mile in my service delivery (to try get ahead of the game).
I didn’t have a lot of resources to start with, but I knew that cutting too many corners could be dangerous, so I tried to spend money on the essential parts of my business like the web design.
It was quite stressful but once my new business met the bottom line, I started having a lot of fun.
Entendeu?
Vamos analisar as expressões em negrito e tudo vai ficar muito claro (vamos explicar tudo em inglês para você já ter a noção do que significam através da explicação).
10. Carve out a niche
Means to find a special market that you can control. Niche markets are very small and specific.
Some examples of niche markets are organic recipes for pregnant woman, life size teddy bear making courses, law services for single fathers, you get the idea.
Example:
To succeed in a competitive world, you have to specialise on a part of it. Try to carve out a niche and be the best in that field.
A similar phrase to ‘carve out a niche’ is to corner the market. This means you control part of a certain market, this is easier to do in niche markets.
9. Get something off the ground
Means to start a project or business.
Example
We’re glad all the lease contracts are signed. We’re looking forward to getting the project off the ground and opening our new cafe.
8. Red tape
Means excessive rules, procedures, and regulations (usually from the government) that make it difficult to to do business (such as getting trade licenses or registering tax numbers).
Example
The city of Philadelphia now requires all bloggers to purchase a $300 business privilege license.
A similar phrase is to do something by the book. This means to follow the rules. Some people might try to skip the red tape but I prefer to do something by the book, so I got all of my licenses.
We also say our business is in the red, this has nothing to do with red tape but rather means that the business is not making a profit (we are running at a loss).
7. Get the ball rolling
Means to start something (a project, for example) and to try get some results. It is similar to the expression ‘to get something off the ground’ (for example to open your café or release your product) but to get the ball rolling means that you have some momentum or results (such as your first few customers, clients or profits).
6. Multitask
Means to do many things at the same time.
Example
When you’re a new business owner you have to learn to multitask because there are always 10 things you need to so at the same time.
5. State of the art
Something that is state of the art is modern and technologically advanced.
Example
Japanese capsule hotels are state of the art, they even have self cleaning toilets.
4. Go the extra mile
Means to do more than is necessary or to put in extra effort.
Example
I love working with our German suppliers, they always go the extra mile to make sure we understand everything about the product.
3. To get ahead of the game
Means to try to do better than your competitors by offering better, more unique or different services.
We could also say keep or stay ahead of the game (once you already have the advantage).
Example
I try to get ahead of the game by using state of the art technology, or we stay ahead of the game because we always go the extra mile.
We can also say to get or be ahead of the curve (or behind the curve). This means to be ahead or leading in a trend, product development or some part of a business.
Example
Apple is always ahead of the curve when it comes to their smartphone design.
2. Cut corners
To do something the cheapest or easiest way possible.
Example
I try to cut corners by multitasking but it hasn’t been working.
1. The Bottom Line
The net income after all taxes have been deducted.
Example
The best way to find out how well your company did that year is to look at your bottom line.
It can also mean the least amount of money you are willing to accept in a negotiation or the most important thing to consider.
Example
She told me her bottom line was $2000.00 and she wouldn’t accept any lower, the bottom line for us was to sign the contract (at any offer), so we accepted her offer.
Mais umas dicas!
Aprender novas frases e expressões leva tempo. Haverá situações em que você não conhece as expressões usadas, então aqui vão algumas frases que vão dar uma mão nesse momento:
- Could you repeat that, please?
- Could you explain that in another way, please?
- I’m afraid I didn’t get that.
- Just to clarify what you’re saying is…
Lembre-se: não tenha medo de perguntar. Ninguém vai julgar você por não entender alguma coisa ou outra, nem mesmo os falantes nativos se entendem 100% do tempo.
Importante: sempre reveja, repita e reescreva as novas frases e expressões que você aprender.
